8 Pm

8 PM is an Indian Blended Whisky produced by Radico Khaitan Ltd. Launched in 1999, it quickly became one of India's best-selling whiskies, famous for its smooth character and widespread appeal. It blends Indian grain neutral spirits with malt spirits. It achieved "Millionaire Brand" status (selling over a million cases annually) extremely quickly, solidifying its position in the popular whisky segment in India.

The story of 8 PM Whisky is one of phenomenal market success. Launched by Radico Khaitan (then Rampur Distillery) in 1999, it was strategically positioned to offer a smoother drinking experience compared to other options in its price segment. The timing and product profile struck a chord with consumers, leading to explosive growth. Its unique achievement was entering the Limca Book of Records for selling one million cases in its inaugural year, a feat unmatched at the time in India. This success cemented 8 PM as a powerhouse brand and a cornerstone of Radico Khaitan's portfolio, demonstrating the potential of well-marketed, quality Indian blended whiskies.

• Nose: Generally mild and approachable. Hints of grain sweetness, possibly subtle notes of fruit or honey, and a touch of maltiness.
• Palate: Known primarily for smoothness. Light to medium-bodied. Dominant grain character with a gentle sweetness. May have subtle hints of oak or vanilla depending on the batch and blend specifics. Relatively straightforward and easy-drinking, without significant complexity or peat smoke.

Neat: To appreciate its straightforward character. On the Rocks: With ice cubes to chill it slightly. With Water: Adding a splash of water can sometimes open up subtle flavours. With Mixers: Very commonly enjoyed with cola, lemon-lime soda (like Limca or Sprite), or soda water as a highball. Casual Sipping: Suitable for relaxed social settings.

• Indian Snacks ("Chakna"): Roasted peanuts, masala cashews, spicy mixtures (namkeen), sev.
• Appetizers: Chicken tikka, kebabs, paneer tikka, spring rolls.
• Simple Bar Food: Potato chips, pretzels.

• Proven Smoothness: A key characteristic emphasized since launch.
• Affordability: Offers good value within the popular whisky segment.
• Brand Trust & Popularity: A well-known and widely consumed brand in India.
• Consistency: Reliable quality expected from a major producer like Radico Khaitan.
• Wide Availability: Easily found across most parts of India where alcohol is sold.

8 PM Whisky stands as a landmark brand in the Indian whisky market, celebrated for its rapid rise to popularity and its reputation for smoothness at an accessible price. While not aiming for the complexity of premium aged whiskies, it successfully delivers on its promise of an easy-drinking, versatile spirit perfect for social occasions and mixing. Its enduring popularity makes it a reliable and widely recognized choice within its category in India.