Haywards

Haywards 5000 is a dominant player in the Indian strong beer segment. Brewed as a lager, its defining characteristic is its high alcohol content (usually 7-8% ABV), which provides a significant kick and warmth. It presents a malty flavour profile with a noticeable body, making it a straightforward, robust beer. Originally a Shaw Wallace brand, it's now part of the extensive AB InBev portfolio. Known for its consistency, affordability, and widespread availability, Haywards 5000 appeals primarily to drinkers seeking potency and a familiar, strong taste rather than nuanced craft flavours.  

The story of Haywards 5000 begins in 1983, launched by Shaw Wallace, a company with deep roots in British India. Seeing a growing demand for stronger beers, Shaw Wallace introduced Haywards 5000. The "5000" designation is often anecdotally linked to the original postal code of the brewery or a batch number, though concrete evidence is scarce. The beer quickly resonated with the Indian market, becoming synonymous with strength and reliability. Its famous tagline, "Hausla Buland," further cemented its image as a beer for the bold and determined. The brand successfully navigated ownership changes, first joining the SABMiller family in 2005, which invested in modernizing production, and then becoming part of the world's largest brewer, AB InBev, in 2016. Throughout its journey, Haywards 5000 has remained a powerhouse in the Indian beer landscape, consistently delivering the strong lager experience its consumers expect.

• Appearance: Clear, deep golden to amber colour with moderate carbonation, forming a decent white head that may not persist very long.
• Aroma: Pronounced malt sweetness, grainy notes, hints of corn or adjuncts, and a noticeable whiff of alcohol fusels. Hop aroma is generally minimal.
• Taste: Dominated by sweet maltiness upfront, followed by grainy flavours. Bitterness is present but often overshadowed by the malt and alcohol warmth. The alcohol presence is clear and contributes to the overall flavour profile.

Serving Temperature: Best served well-chilled (around 4-7°C or 39-45°F) to temper the alcohol warmth and enhance refreshment. Glassware: A simple pint glass, mug, or even straight from a chilled can or bottle is common. Occasion: Casual get-togethers, pairing with hearty meals, or when seeking a strong beer effect. Pace: Drink responsibly, being mindful of its high alcohol content.

• Indian Cuisine: Pairs exceptionally well with rich and spicy Indian dishes like biryanis, robust curries (mutton, chicken), tandoori meats, and kebabs. The beer's strength cuts through spice and fat.
• Spicy Snacks: Complements fried and spicy snacks like samosas, pakoras, chilli chicken, and masala peanuts.
• Hearty Dishes: Stands up to grilled meats, burgers, and other substantial, flavourful meals.

• Uncompromising Strength: Delivers the high ABV and potent kick expected from a leading strong beer.
• Bold Flavour: Offers a satisfyingly robust, malty taste profile.
• Trusted Heritage: A long-standing, iconic brand with decades of history in the Indian market.
• Widespread Availability: Easily found across India, making it a convenient choice.
• Reliable Quality: Brewed with consistency under the stewardship of AB InBev, ensuring a familiar experience every time.

Haywards 5000 is an undisputed leader in the Indian strong beer category. It delivers exactly what it promises: a high-alcohol, malty, and potent lager experience. While it may lack the complexity sought by craft beer enthusiasts, its strength, straightforward flavour profile, widespread availability, and historical significance make it a popular and enduring choice for millions in India. It's a reliable go-to for consumers seeking a strong, no-frills beer to pair with hearty food or enjoy in social settings where potency is valued. Sources and related content