Hunter

Hunter Beer stands out in the competitive Indian beer market as a go-to strong lager. Brewed by the reputable SOM Group, it delivers a high ABV (typically ranging from 6-8%, varying by specific regulations and batches) while maintaining a smooth and easy-drinking quality. It presents a clear, golden appearance and offers a balanced malt flavour profile. Its popularity stems from delivering a strong beer experience effectively and often at a competitive price point.

Hunter Beer was developed by SOM Distilleries & Breweries to capture a significant share of the strong beer market in India, where beers with higher alcohol content are quite popular. The brand aims to embody strength and reliability, offering consumers a potent brew that remains refreshing and enjoyable. It's positioned as a beer for social occasions and relaxation, providing a 'kick' sought by many consumers in this segment, while leveraging SOM Group's brewing expertise to ensure quality and consistency.

• Appearance: Clear, bright golden to pale amber colour with a decent white head that may dissipate moderately quickly.
• Aroma: Predominantly malty aroma with notes of grain and bread, possibly subtle hints of hops and a slight sweetness. The alcohol presence might be noticeable on the nose.
• Palate: Medium to full-bodied mouthfeel. A distinct malt sweetness upfront, balanced by a mild bitterness. The higher alcohol content provides warmth but is often described as relatively smooth for the category. Clean lager fermentation character.

Serving Temperature: Best served well-chilled, typically between 4-7°C (39-45°F). Glassware: Can be enjoyed straight from the bottle or can, or poured into a standard lager glass or pilsner glass to appreciate its colour and head. Pouring: Pour steadily down the side of the glass, straightening towards the end to create a moderate head.

• Indian Cuisine: Pairs exceptionally well with spicy Indian dishes like curries (chicken, mutton, vegetable), biryani, tandoori items, and kebabs. The beer's strength and carbonation cut through the richness and spice.
• Fried Snacks: Complements oily and fried snacks such as pakoras, samosas, and bhajis.
• Grilled Meats: Good with grilled chicken, fish, or other hearty meat dishes.

• Potent Strength: Delivers the strong beer experience many Indian consumers prefer.
• Refreshing Smoothness: Balances its high ABV with a surprisingly smooth and easy-drinking profile.
• Value Proposition: Often offers a strong beer experience at a competitive price point.
• Wide Availability: Distributed extensively across many parts of India.

Hunter Beer is a major player in the Indian strong beer segment. It successfully delivers on its promise of strength combined with a smooth, refreshing lager taste. While it might not be a craft beer connoisseur's first pick, it holds significant appeal for consumers seeking a reliable, potent, and widely available beer, especially one that pairs well with flavourful Indian food. Its value and consistency make it a popular choice.