J&B

J&B Rare is a blended Scotch whisky produced by Justerini & Brooks, a historic London-based wine and spirits merchant founded in 1749. While the company boasts a long legacy, the J&B Rare blend was specifically created in the early 1930s. It's a blend of 42 malt and grain whiskies from Scotland, emphasizing the fruity and fresh characteristics of Speyside malts. Known for its light body and versatility, J&B is a popular choice for mixing and is enjoyed globally.

The story of J&B begins with Giacomo Justerini, an Italian who came to London in 1749. He partnered with George Johnson to establish a wine merchant business, Johnson & Justerini. The company quickly gained a reputation for quality and even received a Royal Warrant from King George III in 1761, a distinction held by every subsequent British monarch. In 1831, Alfred Brooks acquired the firm and renamed it Justerini & Brooks. As Scotch whisky gained popularity, J&B was among the first London merchants to acquire stocks and create their own blends. Recognizing the potential in the American market after the end of Prohibition, J&B developed J&B Rare in the early 1930s, specifically tailored to appeal to American tastes. This blend, crafted with 42 whiskies and a focus on a lighter style, became a significant success, particularly after World War II, and gained popularity through associations with Hollywood stars like the Rat Pack. Today, owned by Diageo, J&B Rare continues its legacy as a versatile and globally enjoyed Scotch blend.

• Nose: Medium-bodied with hints of walnut, toffee apples, cedarwood, orange zest, and malt. Often described as fruity and grassy with notes of soft apple and pear.
• Palate: Balanced and rounded with prominent fruit notes, complemented by toffee, vanilla, and malt. Some detect hints of spice and a touch of smoke.

Neat: To appreciate its subtle flavors. On the Rocks: With ice to chill and slightly dilute. With a Mixer: It pairs exceptionally well with: Ginger Ale Soda Water Cola (especially with a dash of orange bitters) Tonic Water

• Light Appetizers: Think smoked salmon or fruit and cheese platters.
• Casual Fare: It can pair well with pizza or a simple pasta dish.

• Heritage: Backed by the long-standing reputation of Justerini & Brooks.
• Versatility: Its light profile makes it perfect for both sipping and mixing.
• Approachability: A smooth and balanced flavor profile that appeals to a wide range of palates.
• Global Recognition: A well-established and trusted brand enjoyed worldwide.

J&B Rare stands as a testament to the art of blending, offering a light, approachable, and versatile Scotch whisky with a rich history. Whether enjoyed neat, on the rocks, or as a base for your favorite cocktails, J&B Rare delivers a smooth and balanced experience that has made it a global favorite for decades.