Magic Moment

Magic Moments is a flagship vodka brand produced by Radico Khaitan Ltd., India. Launched in 2006, it's a grain-neutral spirit recognized for its smoothness, achieved through processes like triple distillation. Available as a classic unflavoured vodka and in numerous "Remix" flavoured variants, it holds a significant market share in India and is exported internationally. The brand targets a contemporary audience, emphasizing mixability, celebration, and accessible quality.  

Magic Moments was introduced by Radico Khaitan in 2006 to capture the burgeoning demand for premium vodka in India. Capitalizing on modern production techniques and strong marketing focused on lifestyle and memorable moments, the brand rapidly ascended to become one of India's best-selling vodkas. Its success was further fuelled by the introduction of the innovative 'Remix' flavoured range, appealing to a younger demographic and cocktail culture. The brand often highlights its Indian origin, quality ingredients, and multiple distillation process as key elements of its identity and success story, achieving significant sales milestones and industry awards over the years.  

• Nose: Clean and neutral, with subtle hints of grain sweetness, possibly a touch of citrus or minerality. Very little ethanol burn on the nose.
• Palate: Exceptionally smooth and clean entry. Light to medium-bodied with a soft texture. Neutral flavour profile with a mild underlying sweetness characteristic of grain vodka. Minimal harshness or burn.

Neat or On the Rocks: To appreciate its core smoothness. Classic Cocktails: Excellent base for Vodka Martini, Cosmopolitan, Moscow Mule, Screwdriver, Bloody Mary, Vodka Tonic.   Mixed Drinks: Pairs well with juices (cranberry, orange, pineapple), soda water, tonic water, or energy drinks. Flavoured Variants: Ideal for simple mixes (e.g., Lemon Remix with soda, Orange Remix with cranberry) or creative cocktails matching the flavour profile. Can also be enjoyed as chilled shots.

• General (Unflavoured): Its neutrality complements light appetizers, canapés, smoked salmon, caviar, sushi, mild cheeses, and fruit platters. Acts as a palate cleanser.
• With Indian Food: Works well with less intensely spiced appetizers like paneer tikka, non-creamy kebabs, or some chaat items. Avoid pairing with heavy, rich, or very spicy main courses.

• Exceptional Smoothness: Often highlighted due to distillation processes.
• Premium Quality: Made from fine grains and pure sources.
• Versatility: Perfect base for a wide range of cocktails or enjoyed simply.
• Wide Range of Flavours: Offers one of the most extensive flavour ranges in its category with the Remix line.
• Indian Heritage: A leading brand proudly originating from India.
• Value Proposition: Often provides a premium experience at an accessible price point compared to some international competitors.
• Award-Winning: Has received recognition in various spirit competitions.

Magic Moments produced