Absolut Rainbow
Absolut Rainbow Edition is a vibrant and limited-edition vodka that proudly celebrates the LGBTQ+ community, featuring the iconic Absolut bottle adorned with the rainbow flag. It contains the same smooth, pure Swedish vodka as the original, made from natural ingredients with no added sugar.
Absolut Rainbow Edition is more than just a vodka; it's a symbol of Absolut's long-standing commitment to diversity, equality, and inclusivity. Since the early 1980s, Absolut has been a steadfast supporter of the LGBTQ+ community, believing that everyone should be free to love who they choose and express themselves authentically. This special edition bottle features a striking rainbow design, a visual representation of unity and solidarity. Crafted in Åhus, Sweden, Absolut Rainbow contains the brand's renowned original vodka, made exclusively from natural ingredients like winter wheat and pristine water from deep wells. The continuous distillation process ensures a pure, smooth, and full-bodied spirit with no added sugar, making it a versatile base for a wide array of cocktails.
Tasting Notes
Appearance: Crystal clear with vibrant rainbow packaging.
Nose: Fresh and clean aroma with subtle hints of grain and a touch of sweetness. Some may detect delicate notes of citrus.
Taste: Smooth and silky texture on the palate, with a crisp and refreshing taste. Delicate notes of lemon and lime may be present, along with a subtle, lingering sweetness. It's a versatile flavor profile that doesn't overpower other ingredients in cocktails.
Recognition
IWSC (International Wine & Spirit Competition) 2024 Vodka Producer Trophy: Absolut Vodka was recognized for its quality, craftsmanship, and commitment to sustainability. This prestigious award highlights the overall excellence of Absolut's production and its innovative approach within the spirits industry.
Food Pairings
Light Appetizers: Such as bruschetta, fresh spring rolls, or vegetable skewers.
Fresh Salads: Especially those with citrus or light vinaigrettes.
Grilled Seafood: Complementing the subtle flavors of fish, shrimp, or scallops.
Caviar and Oysters: The crispness of the vodka balances the richness of these delicacies.
Serving Suggestions
Neat or On the Rocks: Enjoy its pure, smooth taste chilled or with ice.
With Mixers: Pairs beautifully with soda water, tonic, fruit juices (cranberry, orange, grapefruit), or lemon-lime soda.
Interesting Facts
Pioneer in LGBTQ+ Support: Absolut was one of the first brands, and arguably the first spirits brand, to openly support the LGBTQ+ community, running its first advertisement in a gay magazine (The Advocate) in 1981, during the AIDS pandemic when many brands shied away.
Collaboration with Gilbert Baker: The Absolut Rainbow bottle was made in collaboration with Gilbert Baker, the designer behind the original rainbow flag.
Long-Term Commitment: Absolut's support for the LGBTQ+ community is not just a marketing campaign but a long-term commitment, evident in its ongoing partnerships with organizations like GLAAD (Gay & Lesbian Alliance Against Defamation).