Bacardi White Imp Rum
Bacardi Superior is the original, iconic, light-bodied white rum. Charcoal filtered for smoothness and clarity, it's known for its subtle flavours and remarkable mixability, making it a versatile base for countless classic cocktails.
Bacardi Superior White Rum, also known as Carta Blanca, is the flagship product of the Bacardi brand, first created by Don Facundo Bacardí Massó in Santiago de Cuba in 1862. It revolutionized rum making with its pioneering charcoal filtration process, which removes impurities and mellows the spirit without stripping its character. This results in a distinctively smooth, clean, and light-bodied rum. Unlike darker, aged rums, Bacardi Superior is aged for a minimum of one year in charred white oak barrels and then double filtered through charcoal. This process gives it a crystal-clear appearance and a delicate flavour profile with subtle notes of vanilla, almond, and tropical fruit. It doesn't dominate other ingredients, making it the world's most mixable rum and the essential foundation for legendary cocktails like the Mojito, Daiquiri, and Cuba Libre.
Tasting Notes
Nose: Light, fresh, and clean with subtle aromas of vanilla, apricot, citrus zest, delicate floral notes, and hints of sweet almond.
Palate: Exceptionally smooth and clean. Light sweetness, notes of vanilla, baked banana, toasted almond, and a touch of tropical fruit. Very little burn.
Food Pairings
Seafood: Ceviche, grilled fish, shrimp cocktails.
Poultry: Grilled chicken, light chicken salads.
Appetizers: Fruit platters, mild cheeses, spring rolls, light dips.
Serving Suggestions
Classic Cocktails: Mojito, Daiquiri, Cuba Libre, Piña Colada.
Simple Mixers: Cola (Rum & Coke), Soda Water (Rum & Soda), Tonic Water, Ginger Ale, various fruit juices (pineapple, orange, cranberry).
Frequently Asked Questions
Interesting Facts
Founder: Don Facundo Bacardí Massó, a Spanish immigrant in Cuba.
The Bat Logo: Suggested by Don Facundo's wife, Doña Amalia. Bats were considered a symbol of good luck, health, and family unity in Cuba, found roosting in the rafters of the original distillery.
Pioneering Filtration: Bacardi pioneered charcoal filtering, light oak aging, and yeast isolation to create a smoother, lighter rum than was typical at the time.
Cuban Exile: The Bacardí family opposed the Castro regime and fled Cuba in the 1960s, moving the company headquarters and main production elsewhere.