
Bagpiper Classic is one of India's most iconic and best-selling whiskies, known for its approachable character, smooth profile, and affordability. It's a blended whisky widely consumed across the country.
Launched in 1976, Bagpiper Classic Whisky is a flagship brand from United Spirits Ltd. (a Diageo group company). It falls into the category of Indian Made Foreign Liquor (IMFL). It's primarily a blend of Indian neutral grain spirits and often includes a smaller proportion of imported Scotch malts and/or Indian malt whiskies to add character. Bagpiper has historically been one of the largest selling spirits brands globally by volume, cementing its place as a staple in the Indian mass-market whisky segment. Its popularity stems from its smooth, easy-drinking nature and widespread availability, often associated with socializing and everyday enjoyment. The brand is also famous for its long-running tagline, "Khoob Jamega Rang Jab Mil Baithenge Teen Yaar... Aap, Main Aur Bagpiper" (The gathering will be colourful/enjoyable when three friends sit together... You, Me, and Bagpiper).
Nose: Generally light, hints of grain spirit, subtle sweetness, perhaps a faint touch of wood or maltiness depending on the batch.
Palate: Considered smooth and easy to drink. Primarily driven by neutral grain spirit character, with a mild sweetness and sometimes a very subtle malty or woody undertone. Not overly complex.
Spicy Indian snacks (chaat, pakoras, samosas)
Tandoori dishes (chicken tikka, kebabs)
Indian Chinese food
Neat: Served plain in a whisky glass at room temperature.
On the Rocks: Served over ice cubes, which slightly dilutes it and chills it.
With Water: Adding a splash of still water can sometimes open up subtle flavours (though less common for this style).
At various points in its history, Bagpiper was ranked among the top-selling spirits brands globally by volume.
It has been a dominant player in the Indian whisky market for decades.
The tagline "Khoob Jamega Rang..." is one of the most recognized advertising slogans in India.