Blender Pride
Blenders Pride is a very popular premium Indian whisky known for its smooth character, achieved by blending Indian grain spirits with imported Scotch malts.
Launched in 1995 by Pernod Ricard India, Blenders Pride quickly established itself as a leading brand in the premium Indian whisky segment. It's crafted by carefully blending select Indian grain neutral spirits with imported Scotch malt whiskies (the exact malts and proportions are proprietary). This blend aims to deliver a smooth, mellow, and easy-to-drink whisky experience that appeals to a wide audience. It's often associated with style and sophistication in the Indian market, partly due to its long-standing association with fashion events like the Blenders Pride Fashion Tour. It represents an accessible step up from regular Indian whiskies for many consumers.
Tasting Notes
(General Profile - individual perceptions may vary)
Nose: Generally mild and smooth, often with hints of fruitiness (like pear or citrus), a touch of sweetness (vanilla/caramel), light woodiness (oak), and sometimes a very subtle peaty or smoky note from the Scotch malt component.
Palate: Smooth, mellow, and easy-drinking is the key characteristic. Light sweetness, hints of fruit, gentle woody/oak notes, minimal spice or heat. The grain spirit base is evident but balanced by the malt.
Finish: Usually relatively short to medium, smooth, with lingering mild sweetness and a touch of oak.
Food Pairings
Tandoori chicken or paneer tikka
Kebabs (Chicken Malai Tikka, Seekh Kebab)
Peanuts, cashews, and other savoury snacks ('Chakna')
Mildly spiced curries or biryanis (avoid overly hot dishes)
Grilled meats or vegetables
Serving Suggestions
Neat: Served straight in a whisky glass at room temperature.
On the Rocks: Served over ice cubes, which slightly chills and dilutes the whisky.
With Water: Adding a small splash of still water can open up some subtle aromas and flavours.
Interesting Facts
Launched in India in 1995.
One of the best-selling premium whiskies in India.
Owned by Pernod Ricard, a global spirits and wine company.
Famously associated with the "Blenders Pride Fashion Tour," a major fashion event in India, reinforcing its brand image of style and sophistication.