Budweiser Magnum
Budweiser Magnum is a premium strong lager specifically brewed and marketed by Budweiser (AB InBev) for the Indian market. It is known for its higher alcohol content compared to regular Budweiser, combined with a smooth finish.
Launched to cater to the growing demand for strong beers in India, Budweiser Magnum positions itself as a premium option within that segment. While regular Budweiser is known for its crisp American lager style, Magnum offers a bolder, fuller-bodied experience with a significantly higher ABV (Alcohol By Volume). Despite its strength, the brand emphasizes its signature Budweiser smoothness, aiming to provide a potent yet easy-drinking beer. It competes directly with other established strong beer brands in India, leveraging Budweiser's global brand recognition while tailoring the product profile to local preferences for stronger brews.
Tasting Notes
Appearance: Clear, pale gold to golden colour with a decent white head that might dissipate moderately quickly.
Aroma: Subtle aroma with notes of malt, possibly some corn or rice adjunct sweetness, and very faint hop presence. Less aromatic than craft beers.
Taste: Noticeably smooth on the palate despite the higher alcohol. Features malt sweetness upfront, balanced by very low hop bitterness. Some describe a slight fruity ester note. The alcohol provides warmth but isn't overly harsh.
Mouthfeel: Medium-bodied with moderate carbonation. Relatively smooth finish.
Food Pairings
Indian Cuisine: Spicy curries, biryanis, tandoori dishes, kebabs.
Grilled Foods: Burgers, sausages, grilled chicken, BBQ ribs.
Fried Snacks: Pakoras, samosas, french fries.
Serving Suggestions
Temperature: Serve well-chilled, ideally between 3-7°C (37-45°F).
Glassware: A standard pint glass, mug, or pilsner glass works well. Pouring into a glass helps release aromas and appreciate the appearance.
Interesting Facts
Market Specific: It was created specifically targeting the Indian consumer preference for stronger beers.
Premium Positioning: Marketed as a step up from mainstream strong beers in India.
Smoothness Focus: Marketing heavily emphasizes its smoothness despite the high ABV.