
Budweiser Magnum is a premium strong lager specifically brewed and marketed by Budweiser (AB InBev) for the Indian market. It is known for its higher alcohol content compared to regular Budweiser, combined with a smooth finish.
Launched to cater to the growing demand for strong beers in India, Budweiser Magnum positions itself as a premium option within that segment. While regular Budweiser is known for its crisp American lager style, Magnum offers a bolder, fuller-bodied experience with a significantly higher ABV (Alcohol By Volume). Despite its strength, the brand emphasizes its signature Budweiser smoothness, aiming to provide a potent yet easy-drinking beer. It competes directly with other established strong beer brands in India, leveraging Budweiser's global brand recognition while tailoring the product profile to local preferences for stronger brews.
Appearance: Clear, pale gold to golden colour with a decent white head that might dissipate moderately quickly.
Aroma: Subtle aroma with notes of malt, possibly some corn or rice adjunct sweetness, and very faint hop presence. Less aromatic than craft beers.
Taste: Noticeably smooth on the palate despite the higher alcohol. Features malt sweetness upfront, balanced by very low hop bitterness. Some describe a slight fruity ester note. The alcohol provides warmth but isn't overly harsh.
Mouthfeel: Medium-bodied with moderate carbonation. Relatively smooth finish.
Indian Cuisine: Spicy curries, biryanis, tandoori dishes, kebabs.
Grilled Foods: Burgers, sausages, grilled chicken, BBQ ribs.
Fried Snacks: Pakoras, samosas, french fries.
Temperature: Serve well-chilled, ideally between 3-7°C (37-45°F).
Glassware: A standard pint glass, mug, or pilsner glass works well. Pouring into a glass helps release aromas and appreciate the appearance.
Market Specific: It was created specifically targeting the Indian consumer preference for stronger beers.
Premium Positioning: Marketed as a step up from mainstream strong beers in India.
Smoothness Focus: Marketing heavily emphasizes its smoothness despite the high ABV.