Royal Stag
Royal Stag is a popular and widely consumed brand of Indian whisky, known for its smooth blend of grain spirits and imported Scotch malts. It's positioned as an affordable, quality whisky, often associated with the tagline "Make It Large".
Royal Stag, launched in 1995 by Seagram (now owned by Pernod Ricard India), is one of the best-selling whiskies in India and a significant player globally by volume. It's classified as an Indian whisky, crafted from a blend of carefully selected Indian grain spirits and imported Scotch malts. This blend aims to deliver a smooth and mellow taste profile without any artificial flavourings, making it accessible and popular among a wide range of consumers. Marketed under the aspirational "Make It Large" philosophy, Royal Stag targets consumers seeking quality and value. Its consistent taste and widespread availability have cemented its position as a leading brand in its segment.
Tasting Notes
Nose: Grain-forward aroma, hints of sweetness, subtle wood or oak notes, possibly a touch of fruitiness. Generally mild.
Palate: Known primarily for its smoothness. Light-bodied, slightly sweet grain notes, subtle malt character, touch of oak/wood spice. Not overly complex.
Food Pairings
Snacks: Kebabs, tikkas, pakoras, peanuts, roasted cashews.
Main Courses: Tandoori items, mildly spiced curries (avoid overpowering dishes), biryani.
Serving Suggestions
Neat: Sipped straight at room temperature.
On the Rocks: Served over ice cubes.
With Water: Adding a splash of water can open up subtle flavours.
With Mixers: Very popular mixed with cola, soda water, or lemonade.
Interesting Facts
Brand Name: Named after a species of deer known for its large antlers, symbolizing maturity and quality.
Tagline: The "Make It Large" campaign is one of the most recognizable alcohol marketing campaigns in India.
Market Position: Consistently ranks among the top-selling whiskies globally by volume, driven primarily by sales in India.
Pernod Ricard Portfolio: It's a flagship Indian whisky brand for the global spirits giant Pernod Ricard.