
Tilt Red was a high-alcohol flavored malt beverage (FMB), typically pomegranate or berry-flavored, known for its elevated ABV and sweet taste. It is now likely discontinued.
Tilt Red was part of the Tilt line of flavored malt beverages produced by Anheuser-Busch, targeting consumers looking for a potent, sweet, and ready-to-drink alcoholic option. Often packaged in distinctive tall cans, the "Red" variant typically featured a pomegranate or mixed berry flavor profile. Characterized by its high alcohol content (significantly higher than most beers), it was part of a category sometimes referred to as "alcopops." Due to market shifts and regulatory scrutiny on high-alcohol, sometimes caffeinated FMBs, the Tilt brand was phased out and is no longer actively produced or marketed.
Appearance: Likely reddish in color.
Aroma: Strong artificial fruit notes (pomegranate, berry, cherry, fruit punch).
Taste: Very sweet, dominant artificial fruit flavor (pomegranate and/or mixed berries), often with a noticeable alcohol warmth or sharpness cutting through the sweetness. Some might describe it as syrupy or candy-like.
Due to its intense sweetness and high alcohol, it wasn't typically paired with meals.
Best served very cold, straight from the can.
Tilt was known for its high alcohol content compared to traditional beers (which are typically 4-6% ABV).
It was part of the controversial "alcopop" or high-strength FMB market segment that faced public health scrutiny.
The brand used bold colors and large can formats as part of its marketing.