White Mischief Ultra Pure Vodka
White Mischief Ultra Pure Vodka is a popular Indian vodka known for its clean, crisp, and smooth profile, making it a versatile choice for mixing cocktails or enjoying neat. Triple-distilled from fine spirits, it offers a subtle sweetness and a hint of warmth on the finish, embodying a youthful and mischievous spirit.
White Mischief Ultra Pure Vodka, a flagship brand from United Spirits Ltd (a subsidiary of Diageo), was launched in 1996 and quickly connected with the youth due to its distinctive frosted bottle with royal blue and white accents. This Indian vodka is triple-distilled from the finest grain spirits and filtered to the highest levels of purity, ensuring a clean and smooth drinking experience. It's designed to be a versatile spirit, equally enjoyable on its own, chilled, or as the base for a wide array of cocktails. White Mischief has maintained a significant market share in India's regular vodka category, appealing to a broad audience who appreciate its consistent quality and approachable price point.
Tasting Notes
Aroma: Neutral and grainy.
Taste: Smooth, neutral with a sweet palate, clean and crisp with a subtle sweetness.
Mouthfeel: Thin-bodied and rounded.
Food Pairings
Seafood: Especially shellfish like oysters and shrimp, as it complements the crispness of the vodka.
Caviar: A classic Russian pairing, where the saltiness of caviar balances the vodka's smoothness.
Pickled and Fermented Foods: In Eastern European cuisine, pickled vegetables like cucumbers and sauerkraut are often enjoyed with vodka, as their acidity and brininess match the spirit's clarity.
Light Dishes: Salads or grilled chicken can be paired with citrus-infused vodka variations.
Creamy Dishes: Herb-infused vodka could cut through the richness of pasta dishes or creamy sauces.
Serving Suggestions
Neat or On the Rocks: For those who appreciate its pure and smooth character, chilled or with ice.
Chilled: Drinking it chilled reduces any bite and gives it a slightly thicker texture.
Interesting Facts
White Mischief is one of India's largest-selling vodka brands, holding a significant market share in the regular vodka category.
Its branding and marketing have historically targeted a young, party-going demographic, emphasizing fun and "flirtatious mischief."