Woodpecker

Woodpecker Filter Beer is a flagship brand of SOM Distilleries & Breweries Ltd., headquartered near Bhopal, India. It holds a significant position in the Indian strong beer segment, competing with other high-ABV lagers. Characterized by its golden color, relatively smooth finish for its strength, and malty undertones, it's a widely distributed and accessible beer brand within India, often favoured for its potency and price point.

Woodpecker Beer emerged as part of SOM Group's portfolio to cater to the growing demand for strong beer in India, a segment that commands a large share of the overall beer market. The brand was developed to offer consumers a potent lager experience but with an emphasis on relative smoothness, aiming to differentiate itself in a competitive field. It quickly gained popularity, becoming one of SOM's best-selling brands, particularly recognized for its distinctive name and packaging. Its journey reflects the evolution of the Indian beer landscape, where strong lagers provide an affordable buzz and refreshment suitable for the climate and palate preferences of many consumers. (Note: Avoid confusion with the unrelated Woodpecker Cider from the UK, which was a different product category and brand.)

• Appearance: Clear, bright golden to deep gold color with a moderate white head that may dissipate relatively quickly.
• Aroma: Mild aroma, primarily grainy and malty, possibly with hints of adjuncts (like rice or maize often used in budget lagers), and a subtle whiff of alcohol or hops.
• Palate: Medium-bodied. The taste is dominated by malt sweetness upfront, balanced by a moderate bitterness. Notes of grain, perhaps a slight corn-like sweetness. The alcohol presence is noticeable but often described as less harsh or better integrated than some other strong lagers in its class, contributing to its "smooth" reputation.

Serving Temperature: Best served well-chilled (typically between 4-7°C or 40-45°F) to enhance refreshment and slightly mute the strong alcohol notes. Glassware: A standard lager glass, pilsner glass, or even a simple mug works well. Occasion: Suitable for casual gatherings, accompanying meals, or when seeking a stronger beer option. Due to its higher ABV, responsible consumption is advised.

• Indian Cuisine: Spicy curries (chicken, mutton, paneer), tandoori dishes, biryanis, pakoras, and samosas.
• Grilled Foods: Grilled meats, kebabs, burgers.
• Fried Snacks: French fries, onion rings, fried chicken.

• Smooth Strength: Experience the satisfying kick of a strong beer crafted for a surprisingly smooth finish.
• Refreshing Taste: Brewed to be crisp and refreshing, perfect for cooling down.
• Great Value: Enjoy a quality strong beer experience without breaking the bank.
• Trusted Brand: A popular and widely available choice from the reputable SOM Group.

Woodpecker Beer stands as a solid and popular choice within India's significant strong lager market. Its key selling points are its relatively high alcohol content combined with a smoother-than-expected taste profile and affordability. While it may not appeal to craft beer enthusiasts seeking complex hop aromas or nuanced flavors, it delivers reliably on its promise of a potent, refreshing, and value-driven beer experience. It's a go-to for consumers who prioritize strength and smoothness in an accessible lager format, pairing well with robust Indian and casual foods.